SEO
make your expertise findable
What must my site do to rank, how do I build the authority that earns rankings, and how do I get cited in AI-generated answers?
You don't have a content problem.
You have a findability problem.
You've invested in a website and useful content, but almost nobody finds it through search. The advice is contradictory, you don't know what to prioritize, and you haven't even thought about AI answer engines yet. Sound familiar?
You chase keywords without understanding intent. You rank for terms that don't match what the searcher actually wants — racking up impressions with almost no engagement.
You focus on content and ignore technical health. You publish great articles on a site that loads slowly, has crawl errors, or breaks on mobile — so engines never properly index it.
You treat links as transactions. You buy links or trade reciprocals instead of earning citations through genuine expertise and content worth referencing.
You ignore the shift to AI answers. You optimize only for traditional results while missing the growing share of traffic routed through snippets, answer boxes, and AI chat interfaces.
From "invisible site" to findable expertise
"My site has good content but nobody finds it through search. I've read SEO advice but it's contradictory, I don't know what to prioritize, and I haven't even thought about AI search or answer engines."
"My pages are technically sound and optimized for intent. I'm building topical authority through a deliberate content and link strategy. My content is structured so search engines and AI systems can cite it as a source."
The shift: SEO isn't a set of tricks — it's a system for making your expertise findable. Technical health gets you indexed, authority gets you ranked, and structured content gets you cited.
You don't just watch lessons.
You leave with 12 real artifacts.
Working documents you actually use — not a pep talk about "just do SEO." By the end they add up to a technically sound site, an authority-building strategy, and content structured so search engines and AI both cite you.
Keyword & Intent Map
Target queries organized by intent and priority.
On-Page Optimization Checklist
A per-page audit template you run every time.
Technical SEO Audit & Fix List
Your site-health baseline and the repairs.
SEO Foundation Report
On-page + technical for your directory / niche.
Topical Authority Plan
Content clusters and a pillar-page strategy.
Link Acquisition Strategy
Outreach targets and content-driven link magnets.
E-E-A-T Credential Inventory
Experience and expertise signals, documented.
Authority-Building Roadmap
A link plan for your directory / niche.
Schema Markup Implementation Plan
Priority pages and the schema types to use.
AEO Content Formatting Guide
Featured-snippet and answer-box optimization.
GEO Strategy Document
An AI-citation readiness assessment and plan.
90-Day SEO Execution Plan
All three modules mapped for the quarter.
Three moves: search → signals → surfaced
Search
Intent · on-page · technicalMatch intent and get technically sound enough to be indexed.
- Intent Informational, navigational, commercial, transactional queries
- On-page Titles, meta, headers, internal links, content optimization
- Technical Speed, mobile, crawlability, indexing, common fixes
- Optimize On-page + technical for your directory / niche
Signals
Authority · links · E-E-A-TBuild the authority that earns rankings over time.
- Authority Topical authority through clusters and pillar pages
- Links Earn links through quality, outreach, partnerships, digital PR
- E-E-A-T Demonstrate experience, expertise, authority, and trust
- Strengthen Authority signals for your directory / niche
Surfaced
Schema · AEO · GEOGet cited by answer engines and generative AI.
- Schema JSON-LD and Schema.org — make content machine-readable
- AEO Format for featured snippets, knowledge panels, People Also Ask
- GEO Structure content so AI systems cite you as a source
- Surface Schema and AEO/GEO for your directory / niche
More than videos —
a learning system
Every lesson lives in a platform built to help you actually absorb, apply, and return to the work.
AI Chat per lesson
Ask questions and pull key points, action items, and reflections from any lesson.
Searchable transcripts
The full text of every video — search it, scan it, jump straight to the part you need.
Highlights
Mark the passages that matter and filter the transcript down to just your highlights.
Bookmarks
Save the exact moments you'll want to come back to and reopen them in a click.
Notes
Keep personal notes saved right inside each lesson, exactly where you wrote them.
Playlists
Build custom collections of lessons and sequence the path that fits you.
Certificate
Auto-issued the moment you complete every lesson in the course.
Podcast mode
Listen to the course as audio in any podcast app — learn on the move.
Video controls
Closed captions, speed controls, picture-in-picture, and theatre mode — watch your way.
Favorites
Heart any lesson to pin it to your favorites for quick access later.
History & resume
Pick up exactly where you left off — your place is always saved.
Threaded comments
Discuss each lesson with other students in threaded conversations.
Is this course your right next step?
This is for you if…
- You've invested in a site and content but get little to no organic traffic.
- You've heard SEO terms — keywords, backlinks, schema — but don't know how the pieces fit.
- You want on-page and technical foundations, an authority strategy, and an AI-citation approach.
- You're willing to do a real audit rather than chase quick tricks.
- You want 12 real artifacts ending in a 90-day SEO execution plan.
This is NOT for you if…
- You haven't built your content system (Execution) or your creation skills earlier in this pod — start there first.
- You want quick keyword tricks — this is a durable system, not a hack.
- You want to outsource SEO blindly — this builds the understanding to direct and verify it.
- You already rank well and have a fully instrumented SEO program.
Be one of the first to tell your story
These courses are brand new. Once you've done the work, tell us how it changed your thinking — your words could be the first testimonial featured right here.
"Here's how this course changed the way I…"
your story here
"The part that surprised me most was…"
your story here
Three ways to go deeper
This course is one piece of a bigger system. Here's the whole map — and where you are on it.
University
Learn at your own paceThis course — full University access is $80 on its own.
Launchpad
Get the tools to execute-
Ebook$10narrative deep-dive
-
Checklists$15self-assessment diagnostic
-
Journal$20reflective application + AI prompts
-
Workbook$25full execution tracker
One of each — the full toolkit for this course is $70 on its own.
You're buying the University piece — the course, its platform, and the artifacts you produce. Bundle all three and save — see pricing below. Each column is also available à la carte: University $80, Launchpad $70, Events $280. See how we build →
Everything. Course price.
Lock in the full bundle today. Every piece ships to your account as it's built — and the price only goes up from here.
$430 value when complete
Everything, for the price of just the course.
- 12 lessons + AI Chat, transcripts, highlights, bookmarks
- Ebook + Checklists + Journal + Workbook shipping soon
- Workshop + Sprint + Challenge access shipping soon
- Certificate on completion
- Clinics included free — $20 each on their own
The price goes up as content ships — the founding price never comes back.
Not ready to commit? Attend our live workshops, sprints, and challenges for free — just show up. No signup, no credit card. If you like what you experience, the founding price locks in everything permanently.
Every piece below ships to your account as it's built — free, at your founding price:
- SEO — 12 lessons Digital$80 valueLive now
- Ebook Digital$10 valueIncluded
- Checklists Digital$15 valueIncluded
- Journal + AI Prompts Digital$20 valueIncluded
- Workbook Digital$25 valueIncluded
- Workshop Events$40 valueIncluded
- Sprint Events$80 valueIncluded
- Challenge Events$160 valueIncluded
- Total value when complete$430You pay $80
↑ as the tools ship, the price rises
↑ as the live events go up, it rises again
Full $430 value, fully builtWhat ships when?+
- Week 1: Workshop Part A (courses 1–3) + Ebook ships.
- Week 2: Workshop Part B (courses 4–6) + video lessons go live + Checklists ship.
- Week 3: Sprint recordings + Journal ships.
- Week 4: Challenge recordings + Workbook ships.
Or start bigger — the same deal at every scope:
Course
1 course + tools + events
$80Pod
All 6 Distribution courses
$320Pillar
All 36 Fundamentals courses
$960University
All 324 courses
$4,320Same deal at every scope — everything included, price goes up as content ships. See How We Build →
Prefer one piece? Single University, Launchpad, or Events access. · See How We Build →
Founding Access — SEO
Full bundle (University + Launchpad + Events) · $80 · pre-sale founding rate
[ Simplero checkout / order-form embed renders here ]
Wire this to the Simplero Founding bundle product for this course.
The final step of the Distribution journey
SEO is course 6 of 6 — the last in Distribution. Search optimization works best when you already have a library of content, a network of channels, and a newsletter converting traffic. It comes last because it multiplies what's already working. Next comes the Outreach pod — moving from channel publishing to proactive relationship-building.
You are here — get found.
You're not doing this alone
Every lesson has a discussion where you share your work and read how others approached the same prompt — so you see the patterns, not just your own answer.
“Post your experience, read two others, and notice the patterns.”
Per-pillar discussion forums are coming as the community grows.
Before you decide
What must my site do to rank?+
Three things: match search intent with your content, maintain technical health so engines can crawl and index your pages, and build enough authority that engines trust you over competitors. Module 1 covers the first two; Module 2 covers the third.
How do I build ranking authority?+
Through topical depth, earned links, and demonstrated expertise (E-E-A-T). It compounds over time — the more thoroughly you cover a subject and the more credible sites cite you, the more engines trust you. Module 2 lays out the strategy.
How do I get cited in AI answers?+
Structure your content so machines can extract clear, factual answers: schema markup, atomic statements, FAQ formatting, and source-quality signals. Module 3 covers both traditional answer engines and generative AI citation strategies.
Is SEO still worth it with AI search?+
More than ever — the surfaces changed, not the fundamentals. Technical health and authority still decide who gets surfaced, now including AI answers. Module 3 gets you cited in both traditional results and generative engines.
I run a directory business — does this still apply?+
Yes. The fourth lesson of each module maps SEO onto directory-specific work — member profiles, category and location pages, LocalBusiness and FAQ schema — with a parallel niche track if you're not running a directory.
What do I actually walk away with?+
12 working artifacts — from a keyword-and-intent map and technical audit to a topical authority plan, link strategy, schema implementation plan, GEO strategy, and a 90-day execution plan you run for the quarter.
What does a complete SEO system look like — and how do I get found in search and cited in AI answers?
Stop building content nobody can find. Get technically sound, build real authority, and structure everything so search and AI both cite you.